The Growth Potential of QR Codes in the Metaverse and AI
In today's digital age, mã QR ( Quick Response Code)has become an essential bridge between the real world and the digital world, providing quick access to information, websites, and payments.The iCheckQR article will help you learn about two potential technologies combined with QR Code: Metaverse - a 3D virtual space that connects many people over the internet to learn and interact with digital avatars (VR/AR). And AI (Artificial Intelligence) - intelligent information processing platform is creating a new revolution in human-machine interaction
QR Code plays an important role as “bridge"Between the physical world and the digital space, QR Code helps AI data collection from user behavior, product tracking or process automation... Thanks to that, the AI system analyzes and makes smart decisions and personalize the experience for each user.
Illustration of QR Code combining Metaverse and AI
1. The current role of QR codes in practice
In the context of today's consumers prioritizing speed and convenience, the trend of using mobile phones to interact and shop is very popular. Especially in:
E-commerce: QR codes help users quickly access the product page, scan the code to receive promotions, look up origin information, and receive quick advice using AI chatbots to help the purchasing process go faster.
Pay: Become a popular tool for contactless payment - fast, convenient and safe - through e-wallets MoMo, Zalo Pay, VNPay...
Marketing Field: QR codes are a tool for online and offline campaigns: from posters, product packaging, to events... users just need to scan the code to watch promotional videos, access landing pages, register to receive gifts, or participate in mini games, collect user behavior data.
QR codes in mobile user experience: Users do not need to install a separate app, just use the camera to scan - providing a smooth, convenient and suitable experience.
QR codes are commonly used in many fields
2. Potential applications of QR codes in Metaverse
Metaverse is developed as a real-time interactive virtual living and working space, QR code is an easy-to-transfer intermediary tool, authenticating interactions between the real world and the virtual world. Here are the potential applications:
Digital Asset (NFT) Authentication
Application:QR codes can be integrated into certificates or physical items toNFT Ownership Authentication– digital assets in the Metaverse.
Detailed description:Users scan the QR code from a physical product, certificate, or invitation to display proof of ownership of an NFT in the Metaverse. Quickly and securely prove ownership in virtual spaces, virtual games, and NFT exchanges.
Access virtual events
Application: QR codes make it easy for users to Participate in events taking place in the Metaverse such as concerts, seminars, virtual meetings.
Detailed description: Instead of sending a link that can issue event tickets, the meeting link is in the form of a QR code. Attendees simply scan the code to be taken directly to the event or meeting space in the Metaverse. Increase security, personalization, and convenience for users.
Virtual Stores
Application: QR codes can be used toOpen a virtual store experience and promote purchasing behavior and support customer shopping to take place quickly.
Detailed description: Users can scan a code in-store or from a social media platform to a 3D store in the Metaverse. They can try on clothes with a virtual avatar, view products, or checkout, with AI suggesting suitable products to create a more personalized experience.
Virtual Business Card
Application: QR code becomes Business Card Connector in Metaverse.
Detailed description: During the virtual conference, participants scan QR codes to save digital business cards, connect e-wallets, Linkedin profiles or 3D work profiles. Help expand relationships in an intuitive and unlimited smart way.
3. Potential applications of QR codes in AI
The combination of QR codes and AI opens up a lot of breakthrough potential in personalizing consumer experiences, automating processes and improving the efficiency of interactions between businesses and customers, QR enables AI systems to operate according to user context.
Connect to AI Chatbot
Application: Use QR code toDirect connection to AI chatbots, real-time sales support or customer care.
Detailed description:
When users scan the QR code on product packaging, websites, advertising posters, they are taken to a chat interface with an AI chatbot.
Can answer questions, advise on products, assist with returns, or provide in-depth service information.
AI chatbots help personalize conversations based on interaction history or geographic location, enhancing customer experience without the need for live human resources.
Automate user data analysis
Application: QR codes can trigger AI processes to analyze user behavior after scanning.
Detailed description:
When users scan a QR code to participate in a promotion, register for a service or access a product
The AI system behind can automatically record behavior: location, time, access frequency, device used...
AI analyzes and classifies users by behavior, interests, or potential so that businesses can optimize marketing, remarketing, and customer care campaigns.
AI Recommendation
Application: QR code connects users to AI system that recommends personalized products/services.
Detailed description:
Users scan a QR code on a flyer, product, or QR code in a physical store, and are taken to an AI-built landing page.
Where products are recommended based on previous behavior, gender, age, or collected consumer data.
Make the shopping experience more personalized, increasing conversion rates and customer satisfaction.
Illustration of the AI-powered integrated QR code scanning customer
4. QR – Metaverse – AI Fusion: Real-Life Scenario
The combination of QR Code, Metaverse and AI creates a completely new experience ecosystem, no longer just a separate tool that works closely together to turn every user interaction into an intelligent, immersive and personalized digital journey.
Real-life scenario - Customer journey
Situation: Customers receive product brochures at the shopping mall.
Step 1: Scan QR on brochure
The user scans the QR code printed on the physical brochure.
QR code leads to a virtual fashion store inMetaverse.
Step 2: Access the virtual store (Virtual Store in Metaverse)
On the 3D platform, customers control their avatars to visit the store like in real life: choose clothes, view product models, try on clothes using simulation technology.
Step 3: Interact with AI Assistant
In the virtual store, oneAI assistant appear – as a 3D chatbot or voice guided.
AI advises on sizes, suggests outfits, and analyzes customer style based on shopping history or interactive responses.
Step 4: Purchase & Payment
Customers choose their favorite products and Pay Now in Metaverse by e-wallet or integrated account.
Orders are physically delivered to the customer's physical address.
Applications in specific fields
Tourism sector: When the customer scans the QR code on the voucher → enter virtual tour in Metaverse→ AI tour guide introduces destinations → users book real tours right in the virtual environment.
Virtual real estate sector: Customers scan QR from project advertisement → enter apartment model in Metaverse → AI explains design, house direction, construction materials → schedule a tour or sign a contract online.
Education field:User scans QR code on textbook or school website → access Metaverse virtual classroom→ AI tutor explains lessons, supports personalized review → enhances immersive and interactive learning experience.
Illustration when customers experience QR Code Metaverse
5. Challenges and barriers
6. Future development trends
Dynamic QR codes, 3D QRs integrated directly into virtual space.
Dynamic QR: Content can be changed in real time without creating new code. Allows for flexible customization, performance monitoring, and greater security.
QR 3D: QR codes as 3D objects, integrated directly into the Metaverse or AR/VR environment, allow users to interact visually without leaving the virtual space.
Deep personalization
Each QR code no longer just leads to a static URL, but will automatically change content according to the user's AI profile (behavior, interests, location…).
Identify people scanning via personal devices→ Suggest unique content: relevant products, services, chatbots.
Cross-platform QR
QR in the future will not only work on smartphones, but also Compatible with modern devices and platforms at the same time such as: Virtual reality glasses (VR headset), AR app on mobile, AI assistant integrated in digital space (chatbot, voice bot)
Help users have seamless experience: from scanning a barcode in a real-life brochure, entering a virtual store, getting AI-assisted shopping, and paying quickly.
7. Pioneering businesses applying QR + Metaverse + AI
Integration QR code – Metaverse – AIis being pioneered by many large corporations around the world, aiming to create new, personalized and seamless interactive experiences for customers.
Meta (Facebook)
Horizon Worlds (Metaverse): Virtual world platform developed by Meta allows for conferences, meetings, shopping.
QR code integration: Used to invite users to virtual events, access brand showrooms, and upload personal avatars.
AI Assistant: Integrate AI chatbot/voicebot to guide new users, assist with shopping or space exploration.
Binance
Binance NFT Marketplace: Use QR to authenticate ownership of digital assets (NFTs).
Interactive Metaverse: Partnering with Decentraland and The Sandbox to create an NFT showroom.
AI Trading Assistant: Investment guidance, personalized trend analysis based on transaction data.
Balenciaga
Fashion in the Metaverse: Digital Collection Released in Fortnite and Decentraland.
QR on real product packaging:Take shoppers into the Metaverse to experience virtual fashion shows and 3D avatars.
AI recommendation: Customize fashion suggestions, create avatars to try on clothes.
Decentralized
Open virtual world: Where businesses can create showrooms, organize concerts and events.
QR Code: Used to scan from real life (posters, tickets…) ➜ into the corresponding virtual space.
AI chat agent: User guide, brand introduction, digital asset trading guide.
8. Conclusion: Unlimited expansion potential
The combination between QR codes, Metaverse and artificial intelligence (AI) not just a temporary trend, but an unfolding one a new era for digital interaction,commerce, education, entertainment and administration.QR codes – once a simple tool for linking – have now become “key” Instant access to intelligent, personalized, and multidimensional systems.
Great opportunity for businesses and content creators:
Optimize customer experience cross platform. Create powerful touch points from offline to online, from the real world to the Metaverse.Increase brand awareness through interactive and personalized experiences powered by AI. Create new products/applications such as virtual business cards, 3D showrooms, personalized NFTs.Connecting communities and audiences via virtual events, livestreams, AI + QR education. Sell content, courses, creative products more intuitively in the Metaverse environment.
QR is more than just a code – it's start button for every digital journey in the future.What business does not start AI – QR – Metaverse connection today, will soon be left behind tomorrow
9. FAQ – Frequently Asked Questions
Can QR incorporate augmented reality (AR) in the Metaverse?
Have. QR codes help trigger AR experiences, leading users from the real world into the Metaverse or launching 3D effects in virtual space.
Are QR codes AI-encoded to personalize content per user?
Have.AI-integrated dynamic QR enables different content to be displayed based on user, behavior, and context.
Which industries will adopt QR – AI – Metaverse first?
Retail, real estate, travel, education, fashion, entertainment and fintech are the pioneering industries.
